The Capital City of Beijing, China – June 22, 2021 – Kantar, the world’s leading data, insights, and consulting company, announced its annual valuable global brands in 2021. In their ranking, Xiaomi ranks 70th on Kantar BrandZ Top 100 Most Valuable Global Brands 2021.
Last year, Xiaomi is behind at 11 spots with a $24.8 billion in brand value (50% increase year-over-year). This spot also gives Xiaomi its third consecutive year where the data company included them in their annual ranking. Also, this kind of compliment helps Xiaomi to become more aggressive in finding more ways to improve their services and products, which they have been doing for a decade now.
Moreover, Xiaomi is also included among the top 5 brands in the Consumer Technology Category of the Top 100 Most Valuable Global Brands, thanks to the trust and support of Mi Fans and users from all over the world.
The Top 100 Most Valuable Global Brands banked a remarkable increase in value of 42 percent this year – compared to a 6% increase last year and a 7% increase the year prior. In summary, this improvement really impressed Kantar despite the disruptions made by COVID-19.