India – February 18, 2021 – POCO rendered its brand-new logo and mascot. POCO is an independent smartphone brand and a former sub-brand of Xiaomi. This logo is exclusive to Indian Region. They also change their tagline into — Made of Mad.
The brand-new logo and mascot is somewhat a mashup of emojis from a smiling emoji, a devil-look emoji, and an angel emoji. In addition, there is a deep meaning behind this design.
According to them, the halo over the head signifies a sense of goodness. “We are Mad but with a cause.”
Meanwhile, its antenna, which they call it, signifies the naughty side of Mad. “It’s almost like our mascot can spread the madness telepathically.
On the other hand, its devilish-looking eyes brings a unique kind of incongruity when pitted against the halo on top.
And lastly, according to POCO the triangular mouth subtly connotes their sharp wit.
Again, POCO was a sub-brand of Xiaomi before in 2018. It aims the consumers who are fanatic about smartphones that are budget but can give you the same experience that of a flagship device. A great example of their bang-for-the-buck smartphone that conquered almost the flagship device is the famous POCOPHONE F1.
Although POCO is now independent, most of its smartphone lines are rebranded based on Xiaomi devices. Until POCO X3. With this move of rendering a brand-new logo and mascot, we can expect another unique smartphone from POCO this year, 2021.