In Beijing, China – July 18, 2022 – A report says, Xiaomi to unveil its first-ever electric car model prototype in August.
In addition, Sina Tech tells us that Xiaomi’s founder, Lei Jun, will reveal the prototype of the electronic company’s first-ever electric car model at a public event. This hypothesis arises when the founder spends most of his time at Xiaomi Auto Headquarters.
Following of this event, the prototype will begin road testing, including its first-winter tests. The forthcoming automobile is designed by HVST Automobile Design, the same company that created the WM Motor Maven concept car.
Moreover, Xiaomi hired a handful of PR directors to help boost the marketing campaign of its prototype and to make it publicly known and available. Talking about publicity, the company has been the best to ever do it when it comes to making their phones publicly well known. Just a pinch of teases and leaks – and a bunch of tech enthusiasts to help the company explain the value of their product, and voila, their products become so very well known in the public eye.
The electronic giant officially joined the EV competition by committing $10 billion to the development of its own automotive division over the following ten years. The Xiaomi Auto production plant will be built in Yizhuang, which will also house the company’s R&D center. When the factory is fully operational, it is planned to produce 300,000 automobiles per year.
Xiaomi’s models are aimed at the mid to high-end market, with the A+ class car at CNY 150,000-200,000 price range that will allow L2+ autonomous car driving, according to the article.
Lastly, according to our source, its high-end electronic vehicles are B-class cars priced between CNY 200,000 and CNY 300,000 that will support L3 autonomous driving.