Beijing, China – August 26, 2022 – It’s an unsolicited tally from the company. The numbers present that Xiaomi beats Apple in popularity in the EU. The official statement was provided on their blog site as they also announced their earnings, achievements, and accomplishments.
“In the second quarter of 2022, Xiaomi’s smartphone shipments ranked No. 2 in Europe with 21.7% market share, ranked No. 3 within Western Europe with a market share of 15.8%, and ranked No.1 in Spain.” – Xiaomi
Meanwhile, Xiaomi is expanding its presence in the international carrier channel. The Group’s carrier channel market share in Europe increased from 17% in the first quarter to 18% in the second quarter of 2022, according to the research company, Canalys. In the same time period, Xiaomi’s carrier channel market share in, Latin America/South America increased from 17.7% to 19.3%, which is a nearly similar increase to the EU’s market. Also from Canalys, Xiaomi’s smartphone market share through carrier channels ranked third in 40 international markets.
We also like to emphasize that these increases may turn into large numbers as the company partnered with Leica to co-engineer the cameras of their smartphones.
Xiaomi keeps its promise to provide the most advanced technology at the best price. As a matter of fact, the company continues to gain international acclaim. The tech giant was named to the Fortune Global 500 list for the fourth consecutive year in August 2022, ranking 266th, up 72 spots from 2021. The development of its global presence is expected to generate enormous growth opportunities for Xiaomi by leveraging the potential for business expansion through market localization efforts.
Furthermore, Xiaomi is constantly exploring the future and emphasizing the long-term value of technology. Xiaomi currently employs a self-developed full-stack approach to autonomous driving technology in its technology deployment strategy. In the first phase, the Group intends to invest RMB3.3 billion in autonomous driving research and development, creating a fleet of 140 test vehicles to drive technological breakthroughs. The robotics laboratory, which was established in 2021, has achieved ground-breaking results. Xiaomi released its self-developed full-size humanoid bionic robot CyberOne on August 11th, which supports bipedal-motion posture balancing via mechanical joint motors and full-body control algorithms.
Also, through self-developed audio and vision modules and algorithms, it is also capable of detecting human emotion and creating three-dimensional virtual reconstructions of the real world. These self-developed high-end tech products fully demonstrate Xiaomi’s technological advancement and leadership while also encouraging the evolution and enhancement of Xiaomi’s premiumization capabilities.