In Boston, Massachusetts – August 3, 2021 – According to one of the biggest researchers in the smartphone industry, Strategy Analytics releases its new issue for Q2 of this year. And we have a top seller in Europe, Xiaomi. The company surpasses Samsung with 700,000 units of shipment/1.3% in market share.
“The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain, and Italy among others and found customers eager for its Mi and Redmi series of feature-rich, value smartphones,” told by Boris Metodiev, Director at Strategy Analytics.
“Samsung shipments dropped -7% YoY in Europe resulting in shipments of 12M units in Q2 2021. Samsung is performing well with new 5G models from the Galaxy A series, but it faces increasing competition from Apple in the high-end and the Chinese vendors in the low-end, and it failed to take advantage of Huawei’s demise in Europe,” Neil Mawston added. He is the Executive Director at Strategy Analytics.
And according to Linda Sui, Executive Director at Strategy Analytics, “Apple posted a strong quarter, growing +16% YoY and shipping almost 10M units in Q2 across Europe. The iPhone 12 series continues to resonate with loyal Apple customers who were overdue to replace their devices. OPPO (not including Realme and OnePlus) captured almost a 6% market share on the back of the popular OPPO A and Reno series. Rounding out the European top 5, Realme had a breakthrough quarter with the newly launched Realme 8 series, shipping almost 2m units in Q2 2021.”
Above all, Xiaomi really made an intelligent smartphone release scheme to make sure they conquer one of the largest markets in the world.